Buğra Gündüz
Co-Founder & CEO of Bourne
Buğra Gündüz is the co-founder and CEO of Bourne and co-founder of HockeyStack, where he built an eight-figure AI business. At Bourne, he works with entrepreneurs and established companies to create AI products and put agents to work inside their businesses.
He started learning to code as a child and sold digital products while in high school in Turkey. After moving to the United States for college, he left during his first quarter to build HockeyStack. He and his co-founders later joined Y Combinator’s Summer 2023 batch.
At HockeyStack, he helped companies understand their customer relationships across marketing, sales and the products they use. That experience informs his approach at Bourne: look at the whole customer relationship, including the information people need and the work they pass between departments.
He is building Bourne around the belief that more people should have a hand in creating the future and share in its prosperity. His goal is to help people build businesses with AI, whether they start a company or lead change within one. Through Bourne, he gives builders the tools to create AI products and helps companies adopt them.
Articles by Buğra Gündüz
52 articlesAI quoting ROI calculator
Estimate the revenue and staff time your team could gain from faster quoting.
Buyer’s guideBest RFQ automation software for manufacturers
See which quoting software we recommend for manufacturing, job shops and distribution.
Evaluation workbookRFQ automation pilot checklist and scorecard
Evaluate quote accuracy and review time with a pilot checklist and downloadable CSV scorecard.
Industrial OEM guideHow to automate industrial RFQ intake
Turn RFQ emails, drawings, spreadsheets and revisions into one quote-ready intake record for sales, engineering and estimating.
Industrial OEM guideA bid/no-bid framework for industrial OEMs
A practical bid/no-bid framework for industrial OEMs: stop conditions, decision gates, evidence, bid cost, delivery risk and review measures.
Industrial OEM guideQuote win-loss analysis for manufacturers
Run quote win-loss analysis across buyer decisions, comparable scope, price, delivery, bid effort and the margin each won order actually delivered.
Industrial OEM guideHow to compare drawing and specification revisions
Control drawing, model, BOM and specification revisions across configuration, suppliers, cost, schedule, inspection and the released quote.
Industrial OEM guideEngineer-to-order vs configure-to-order
Compare engineer-to-order and configure-to-order work, product rules, engineering exceptions, order handoff, software roles and operating measures.
Industrial OEM guideManufacturing cost estimating software: what industrial OEMs need
Compare manufacturing cost estimating software for CAD and process simulation, enterprise product costing, ERP estimates, supplier input and customer bids.
Industrial OEM guideHow to use historical job costs in a quote
Use historical job costs in a manufacturing quote by matching comparable work, normalizing actuals, explaining variance and carrying current risk.
Industrial OEM guideHow to compare subcontractor quotes
Compare subcontractor quotes on the same technical, quantity, tooling, freight, schedule and commercial basis before choosing a supplier for an OEM bid.
Industrial OEM guideManufacturing quote approval workflow
Build a manufacturing quote approval workflow for margin, cost, delivery, payment, warranty, legal and technical exceptions without serial review.
Industrial OEM guideCommercial terms checklist for industrial bids
Review payment, delivery, acceptance, warranty, damages, liability, cancellation and other commercial terms before releasing an industrial bid.
Industrial OEM guideIndustrial proposal automation: from approved bid to submission
Automate industrial proposal assembly from approved requirements, configuration, cost, supplier, delivery and commercial decisions without losing revision control.
Industrial OEM guideCustomer PO review automation for manufacturers
Compare customer purchase orders with accepted quotes, proposals, delivery commitments and commercial terms before creating the manufacturing sales order.
Industrial OEM guideHow to compare a customer PO with the accepted quote
Compare a customer PO with the accepted quote across scope, line structure, price, document revisions, delivery, payment and contract terms.
Industrial OEM guideBuild-ready order checklist
Decide what an industrial OEM can release to engineering, sourcing and production using product, material, capacity, quality, customer-input and change-control checks.
Industrial OEM guideCommercial change control for manufacturing
Control customer, engineering and supplier changes from request through technical impact, cost, schedule, approval, contract revision and downstream release.
Industrial OEM guideQuote-to-order revision control
Control quote, configuration, source-document, customer PO and sales-order revisions from issued offer through accepted order and later change.
Industrial OEM guideHow to build an installed equipment record
Design an installed equipment record across durable asset identity, customer roles, sites, functional positions, configuration intervals, events, coverage and source evidence.
Industrial OEM guideAftermarket service software for OEMs
Compare Bourne, IFS, ServiceMax, Dynamics 365, SAP, Oracle, Syncron and Makula for industrial OEM aftermarket service operations.
Industrial OEM guideHow to grow OEM aftermarket revenue
Grow industrial OEM aftermarket revenue from the active fleet through parts, repair, service agreements, upgrades, renewals and profitable execution.
Industrial OEM guideCustomer profitability for industrial OEMs
Calculate industrial OEM customer profitability from net revenue through delivered product cost, engineering, logistics, quality, service, working capital and contract risk.
ComparisonsBourne vs Canals for industrial RFQs
Bourne vs Canals: compare a custom Customer OS with sales, purchasing and finance applications. See the workflows, product views and delivery models.
ComparisonsBourne vs Distro for distributor quote automation
Bourne vs Distro: compare custom AI applications with distributor sales software, including quoting, technical work, order review and implementation.
Industry guidesRFQ automation for electrical distributors
Test electrical quoting automation with cable lengths, pack sizes, manufacturer references, project pricing, and substitution decisions.
Industrial OEM guidesThe industrial OEM customer lifecycle: from RFQ to installed base
Map the industrial OEM customer lifecycle from RFQ, configuration, costing and proposal through PO review, order release, installed equipment and aftermarket work.
Industry guidesRFQ automation for industrial parts distributors
Evaluate industrial parts quoting with obsolete numbers, customer aliases, repeat orders, part substitutions, and quote-history evidence.
ComparisonsBourne vs InstaLILY InstaQuote for RFQ automation
Bourne vs InstaQuote: compare the quoting workflow, custom platform, builder access and implementation, with detailed Bourne product walkthroughs.
NetSuite guidesAI quoting for NetSuite: from RFQ to reviewed estimate
Design an AI quoting workflow around NetSuite. Resolve customer requests, preserve evidence, handle revisions and test the saved estimate before rollout.
ComparisonsNetSuite CPQ vs AI quoting: an industrial buyer’s guide
Compare NetSuite CPQ, its AI Assistant and Bourne for product configuration, RFQ intake, engineering review, costing, approvals and quote-to-order work.
NetSuite guidesNetSuite customer pricing for industrial quotes
Trace NetSuite customer, group, item, absolute, quantity, currency and transaction pricing to the exact rate on an industrial quote.
NetSuite guidesNetSuite delivery promises: quote dates you can meet
Build credible NetSuite quote delivery dates from availability, supply commitments, processing and transport, with clear ownership when the plan changes.
NetSuite guidesNetSuite quote-to-order and delivery management
Connect accepted NetSuite quotes to PO reconciliation, delivery commitments, partial shipments and controlled changes after order release.
NetSuite guidesNetSuite procurement: RFQs, costs and supply
Connect NetSuite supplier RFQs, bid comparisons, purchase contracts and lead-time checks to the costs and dates your commercial team quotes.
NetSuite guidesNetSuite purchase contracts vs blanket orders
Choose NetSuite purchase contracts or blanket purchase orders for supplier agreements, then connect prices, effective dates and releases to customer quoting.
NetSuite guidesNetSuite quantity pricing for industrial quotes
Set up and test NetSuite quantity price breaks, marginal rates, pooled quantities, customer prices, units and revised industrial quotes.
NetSuite guidesNetSuite quote follow-up that wins useful answers
Build a NetSuite quote follow-up process around customer decisions, quote validity and open issues, with practical messages and clear stop rules.
NetSuite guidesNetSuite quote margin for industrial sales
Build a reliable margin check for NetSuite estimates with the right cost source, freight, outside processing, warranty, rebates and version control.
NetSuite guidesNetSuite quote pipeline: reporting without duplicates
Define NetSuite quote pipeline metrics for response time, revision control, conversion and lost reasons without inflating value or confusing activity with demand.
NetSuite guidesNetSuite quote pricing: fix wrong rates before automating
Diagnose NetSuite quote price differences across customer rates, item pricing, quantity breaks and Advanced Pricing. Define safe exception handling.
ComparisonsBest NetSuite quoting tools for manufacturers
Compare Bourne, native NetSuite estimates, NetSuite CPQ, Distro and Paperless Parts. See how each handles quoting and when to choose it.
NetSuite guidesNetSuite Request for Quote: a purchasing guide
Set up NetSuite vendor RFQs, define bid requirements and understand the path to purchase contracts. Separate supplier sourcing from customer quoting.
NetSuite guidesNetSuite supplier lead times: turn weeks into dates
Interpret supplier lead times on NetSuite RFQs, confirm start conditions and build a dated supply plan before promising customer delivery.
NetSuite guidesCompare NetSuite vendor RFQs beyond the unit price
Use a worked supplier-bid comparison for NetSuite RFQs. Normalize quantity and freight, identify technical exceptions and document the award decision.
NetSuite guidesNetSuite sales quoting: from RFQ to accepted offer
Build a NetSuite sales quoting operation across RFQ intake, estimates, customer documents, revisions, follow-up and pipeline reporting.
NetSuite guidesNetSuite surcharges for material, energy and freight
Calculate, approve and explain NetSuite quote surcharges without double recovery, stale indexes or margin errors when quantity and delivery change.
NetSuite guidesNetSuite quoting: the complete manufacturing guide
A complete guide to NetSuite quoting: estimates, pricing, approvals, vendor RFQs, CPQ, AI automation, integrations and quote-to-order workflows.
ComparisonsBourne vs Proton for RFQ automation
Bourne or Proton? Choose custom AI workflows around your existing systems, or a distributor platform with CRM, PIM and ecommerce alongside quoting.
Buying guidesWhat does RFQ and quote automation cost?
A practical cost model for RFQ automation: subscription, setup, workflow configuration, review time, and ongoing changes. Includes formulas and an example calculation.
Buying guidesRFQ automation vs CPQ: which does your sales team need?
Understand where RFQ automation and CPQ differ, where they work together, and how to choose based on customer requests, catalog matching, configuration, and pricing.
TemplatesRFQ response email templates for industrial suppliers
Use practical RFQ response templates for acknowledgment, clarification, quote delivery, and unavailable parts. Includes the information to retain in a quote.