Buğra Gündüz

Buğra Gündüz

Co-Founder & CEO of Bourne

Buğra Gündüz is the co-founder and CEO of Bourne and co-founder of HockeyStack, where he built an eight-figure AI business. At Bourne, he works with entrepreneurs and established companies to create AI products and put agents to work inside their businesses.

He started learning to code as a child and sold digital products while in high school in Turkey. After moving to the United States for college, he left during his first quarter to build HockeyStack. He and his co-founders later joined Y Combinator’s Summer 2023 batch.

At HockeyStack, he helped companies understand their customer relationships across marketing, sales and the products they use. That experience informs his approach at Bourne: look at the whole customer relationship, including the information people need and the work they pass between departments.

He is building Bourne around the belief that more people should have a hand in creating the future and share in its prosperity. His goal is to help people build businesses with AI, whether they start a company or lead change within one. Through Bourne, he gives builders the tools to create AI products and helps companies adopt them.

Articles by Buğra Gündüz

52 articles
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AI quoting ROI calculator

Estimate the revenue and staff time your team could gain from faster quoting.

Buyer’s guide

Best RFQ automation software for manufacturers

See which quoting software we recommend for manufacturing, job shops and distribution.

Evaluation workbook

RFQ automation pilot checklist and scorecard

Evaluate quote accuracy and review time with a pilot checklist and downloadable CSV scorecard.

Industrial OEM guide

How to automate industrial RFQ intake

Turn RFQ emails, drawings, spreadsheets and revisions into one quote-ready intake record for sales, engineering and estimating.

Industrial OEM guide

A bid/no-bid framework for industrial OEMs

A practical bid/no-bid framework for industrial OEMs: stop conditions, decision gates, evidence, bid cost, delivery risk and review measures.

Industrial OEM guide

Quote win-loss analysis for manufacturers

Run quote win-loss analysis across buyer decisions, comparable scope, price, delivery, bid effort and the margin each won order actually delivered.

Industrial OEM guide

How to compare drawing and specification revisions

Control drawing, model, BOM and specification revisions across configuration, suppliers, cost, schedule, inspection and the released quote.

Industrial OEM guide

Engineer-to-order vs configure-to-order

Compare engineer-to-order and configure-to-order work, product rules, engineering exceptions, order handoff, software roles and operating measures.

Industrial OEM guide

Manufacturing cost estimating software: what industrial OEMs need

Compare manufacturing cost estimating software for CAD and process simulation, enterprise product costing, ERP estimates, supplier input and customer bids.

Industrial OEM guide

How to use historical job costs in a quote

Use historical job costs in a manufacturing quote by matching comparable work, normalizing actuals, explaining variance and carrying current risk.

Industrial OEM guide

How to compare subcontractor quotes

Compare subcontractor quotes on the same technical, quantity, tooling, freight, schedule and commercial basis before choosing a supplier for an OEM bid.

Industrial OEM guide

Manufacturing quote approval workflow

Build a manufacturing quote approval workflow for margin, cost, delivery, payment, warranty, legal and technical exceptions without serial review.

Industrial OEM guide

Commercial terms checklist for industrial bids

Review payment, delivery, acceptance, warranty, damages, liability, cancellation and other commercial terms before releasing an industrial bid.

Industrial OEM guide

Industrial proposal automation: from approved bid to submission

Automate industrial proposal assembly from approved requirements, configuration, cost, supplier, delivery and commercial decisions without losing revision control.

Industrial OEM guide

Customer PO review automation for manufacturers

Compare customer purchase orders with accepted quotes, proposals, delivery commitments and commercial terms before creating the manufacturing sales order.

Industrial OEM guide

How to compare a customer PO with the accepted quote

Compare a customer PO with the accepted quote across scope, line structure, price, document revisions, delivery, payment and contract terms.

Industrial OEM guide

Build-ready order checklist

Decide what an industrial OEM can release to engineering, sourcing and production using product, material, capacity, quality, customer-input and change-control checks.

Industrial OEM guide

Commercial change control for manufacturing

Control customer, engineering and supplier changes from request through technical impact, cost, schedule, approval, contract revision and downstream release.

Industrial OEM guide

Quote-to-order revision control

Control quote, configuration, source-document, customer PO and sales-order revisions from issued offer through accepted order and later change.

Industrial OEM guide

How to build an installed equipment record

Design an installed equipment record across durable asset identity, customer roles, sites, functional positions, configuration intervals, events, coverage and source evidence.

Industrial OEM guide

Aftermarket service software for OEMs

Compare Bourne, IFS, ServiceMax, Dynamics 365, SAP, Oracle, Syncron and Makula for industrial OEM aftermarket service operations.

Industrial OEM guide

How to grow OEM aftermarket revenue

Grow industrial OEM aftermarket revenue from the active fleet through parts, repair, service agreements, upgrades, renewals and profitable execution.

Industrial OEM guide

Customer profitability for industrial OEMs

Calculate industrial OEM customer profitability from net revenue through delivered product cost, engineering, logistics, quality, service, working capital and contract risk.

Comparisons

Bourne vs Canals for industrial RFQs

Bourne vs Canals: compare a custom Customer OS with sales, purchasing and finance applications. See the workflows, product views and delivery models.

Comparisons

Bourne vs Distro for distributor quote automation

Bourne vs Distro: compare custom AI applications with distributor sales software, including quoting, technical work, order review and implementation.

Industry guides

RFQ automation for electrical distributors

Test electrical quoting automation with cable lengths, pack sizes, manufacturer references, project pricing, and substitution decisions.

Industrial OEM guides

The industrial OEM customer lifecycle: from RFQ to installed base

Map the industrial OEM customer lifecycle from RFQ, configuration, costing and proposal through PO review, order release, installed equipment and aftermarket work.

Industry guides

RFQ automation for industrial parts distributors

Evaluate industrial parts quoting with obsolete numbers, customer aliases, repeat orders, part substitutions, and quote-history evidence.

Comparisons

Bourne vs InstaLILY InstaQuote for RFQ automation

Bourne vs InstaQuote: compare the quoting workflow, custom platform, builder access and implementation, with detailed Bourne product walkthroughs.

NetSuite guides

AI quoting for NetSuite: from RFQ to reviewed estimate

Design an AI quoting workflow around NetSuite. Resolve customer requests, preserve evidence, handle revisions and test the saved estimate before rollout.

Comparisons

NetSuite CPQ vs AI quoting: an industrial buyer’s guide

Compare NetSuite CPQ, its AI Assistant and Bourne for product configuration, RFQ intake, engineering review, costing, approvals and quote-to-order work.

NetSuite guides

NetSuite customer pricing for industrial quotes

Trace NetSuite customer, group, item, absolute, quantity, currency and transaction pricing to the exact rate on an industrial quote.

NetSuite guides

NetSuite delivery promises: quote dates you can meet

Build credible NetSuite quote delivery dates from availability, supply commitments, processing and transport, with clear ownership when the plan changes.

NetSuite guides

NetSuite quote-to-order and delivery management

Connect accepted NetSuite quotes to PO reconciliation, delivery commitments, partial shipments and controlled changes after order release.

NetSuite guides

NetSuite procurement: RFQs, costs and supply

Connect NetSuite supplier RFQs, bid comparisons, purchase contracts and lead-time checks to the costs and dates your commercial team quotes.

NetSuite guides

NetSuite purchase contracts vs blanket orders

Choose NetSuite purchase contracts or blanket purchase orders for supplier agreements, then connect prices, effective dates and releases to customer quoting.

NetSuite guides

NetSuite quantity pricing for industrial quotes

Set up and test NetSuite quantity price breaks, marginal rates, pooled quantities, customer prices, units and revised industrial quotes.

NetSuite guides

NetSuite quote follow-up that wins useful answers

Build a NetSuite quote follow-up process around customer decisions, quote validity and open issues, with practical messages and clear stop rules.

NetSuite guides

NetSuite quote margin for industrial sales

Build a reliable margin check for NetSuite estimates with the right cost source, freight, outside processing, warranty, rebates and version control.

NetSuite guides

NetSuite quote pipeline: reporting without duplicates

Define NetSuite quote pipeline metrics for response time, revision control, conversion and lost reasons without inflating value or confusing activity with demand.

NetSuite guides

NetSuite quote pricing: fix wrong rates before automating

Diagnose NetSuite quote price differences across customer rates, item pricing, quantity breaks and Advanced Pricing. Define safe exception handling.

Comparisons

Best NetSuite quoting tools for manufacturers

Compare Bourne, native NetSuite estimates, NetSuite CPQ, Distro and Paperless Parts. See how each handles quoting and when to choose it.

NetSuite guides

NetSuite Request for Quote: a purchasing guide

Set up NetSuite vendor RFQs, define bid requirements and understand the path to purchase contracts. Separate supplier sourcing from customer quoting.

NetSuite guides

NetSuite supplier lead times: turn weeks into dates

Interpret supplier lead times on NetSuite RFQs, confirm start conditions and build a dated supply plan before promising customer delivery.

NetSuite guides

Compare NetSuite vendor RFQs beyond the unit price

Use a worked supplier-bid comparison for NetSuite RFQs. Normalize quantity and freight, identify technical exceptions and document the award decision.

NetSuite guides

NetSuite sales quoting: from RFQ to accepted offer

Build a NetSuite sales quoting operation across RFQ intake, estimates, customer documents, revisions, follow-up and pipeline reporting.

NetSuite guides

NetSuite surcharges for material, energy and freight

Calculate, approve and explain NetSuite quote surcharges without double recovery, stale indexes or margin errors when quantity and delivery change.

NetSuite guides

NetSuite quoting: the complete manufacturing guide

A complete guide to NetSuite quoting: estimates, pricing, approvals, vendor RFQs, CPQ, AI automation, integrations and quote-to-order workflows.

Comparisons

Bourne vs Proton for RFQ automation

Bourne or Proton? Choose custom AI workflows around your existing systems, or a distributor platform with CRM, PIM and ecommerce alongside quoting.

Buying guides

What does RFQ and quote automation cost?

A practical cost model for RFQ automation: subscription, setup, workflow configuration, review time, and ongoing changes. Includes formulas and an example calculation.

Buying guides

RFQ automation vs CPQ: which does your sales team need?

Understand where RFQ automation and CPQ differ, where they work together, and how to choose based on customer requests, catalog matching, configuration, and pricing.

Templates

RFQ response email templates for industrial suppliers

Use practical RFQ response templates for acknowledgment, clarification, quote delivery, and unavailable parts. Includes the information to retain in a quote.