Growth

Bourne is a mission-driven company. Our mission is to accelerate the transition from human labor to AI labor in the real economy.

If we built a conventional growth organization, we would contradict that mission. Most growth organizations are obsessed with creating value for themselves, regardless of the downstream impact on customers. They put a great deal of effort into producing low-quality marketing and deceiving customers at scale.

We want to create a growth organization that supports our mission and aligns Bourne's revenue with the revenue we generate for our customers. We are looking for a founding growth team member to help architect it.

Before we proceed, you can read more about our products and services across our website, most notably in Introducing Bourne.

The growth organization is responsible for:

1. Brand: Carefully craft how we express our knowledge and beliefs in a coherent way.
2. Content: Introduce ourselves to as many people as possible, then inspire and educate them with our knowledge and beliefs.
3. Demand: Convert the awareness that brand and content produce into real partnerships.

Partnerships is a deliberate word choice for our customer relationships. We want our team and our customers to know that our goal is to make the customer successful in their endeavors. That is also the purpose of our brand and content.

Our mission-driven nature also gives us several values to follow:

1. We prefer quality over quantity.
2. We give value upfront with no expectations.
3. We do not compete for attention. We pick audiences whose attention we can dominate.
4. We use engineering principles to create simple, elegant systems that allow us to do more.
5. We collaborate with like-minded people and organizations.
6. We refuse to work with anyone who does not fit our values, regardless of how strapped for time we are.

Almost all of these values will slow us down in the short term, but they will make or break us in the long term. We are not interested in sacrificing long-term success for a couple of bucks in the short term.

We have many ideas that we want to execute now. I will list them below, but the shape of the work might change drastically over time. The values and mission will stay intact.

Our current growth ideas for Bourne Solutions involve finding small subsectors, listing all potential solutions that could appeal to them, testing demand for each solution through paid advertising, appearing in the AI searches they make about those solutions, building and distributing content to create trust and familiarity, and using outbound to convert that trust and familiarity into sales meetings.

Our current growth ideas for Bourne Studio involve creating and distributing content about every part of the entrepreneurial journey, collaborating with other creators, sharing success stories from other entrepreneurs, and showing the founders' expertise. Our funnel would move through escalating levels of commitment, leading to collaboration on building an AI business on Bourne Studio and helping make that business successful. We want to build a premium, anti-wantrepreneur brand that is diametrically opposed to the get-rich-quick content some AI app builder companies produce. The content is a qualifying gate that tells us which new entrepreneurs are worth our time and resources.

Some approaches will overlap across Studio and Solutions, and the more they overlap, the better. For example, I want to create a series where I interview engineering leads at popular AI companies about the "behind the scenes" of their products. This would build technical trust and educate people about both Studio and Solutions.

Growth has an underexplored effect on recruiting. If we distribute our knowledge and beliefs effectively and authentically, we should find more team members who can and want to contribute to the mission. If we do our job right, we should not need to spam people with emails and messages to bring them on board. That matters because our ability to fulfill our mission depends on our ability to recruit fellow missionaries.

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Send a short note and work you're proud of to [email protected]. Tell us what you did and why you want to do this work at Bourne.

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